An online presence is the foundation of a company's operations. It's not just about digital transformation, but more importantly about sales and marketing. People are spending more and more time online. Advertisements to communicate their offerings have also largely moved to the Internet. Companies running their own store are well aware of this. However, it happens that manufacturers selling through distribution networks and wholesalers underestimate this medium. Little activity on the Internet translates into less awareness of the brand and its products.
Product service - A website that hosts a product catalog. It should contain all the product data that can be collected. It differs from an online store in that it lacks the ability to order products.
The main role of the site is to be a repository of data. It happens that there may be less information in the distribution channels. Then customers are looking for detailed data such as heat resistance or certification information. Similarly with photos, the number of which is sometimes limited top-down in the marketplace, or there are only packshots and a person wants to see realizations.
The ideal situation is when a product service contains all the information about a product and passes it on to subsequent distribution channels, ensuring data consistency. Such a system is called Product Information Management, or in the case of a broader view of data, Master Data Management.
First of all, it is a solution for companies with a large product base. Even more so if the offer is specialized - a lot of technical information and many variations. The panels of CMS or ERP systems are not suitable for presenting the complexity of the product offer.
It is also worth considering a product service when a company has many sources of data and needs to unify product information. This is especially true for manufacturers. Where should users find consistent and always up-to-date product data if not on the manufacturer's website?
The same is true if a company plans to enter new markets, new marketplace platforms or into further e-technologies like B2B Selection Program / Configurator / PDF Catalog Generator. Before taking the next steps, it's worth considering what we have so that the organization's growth doesn't cause chaos and discourage customers.
One of the tools in which a product service can be realized is the Pimcore platform, which gives the ability to manage content on pages (CMS), manage digital assets of products (DAM), product data and other objects (PIM). This number of functions provides full coverage of needs and the ability to materialize all product service ideas.
Technically, it is a PIM/MDM system, so it is very well equipped to store a large amount of product data, of varying complexity with many relationships between objects. Its flexibility allows it to be given any structure or to use an already existing one within the standard, such as the ETIM classification system. Pimcore has strong capabilities in extracting data from various sources and sending enriched data to target channels.
In addition, the platform has e-commerce modules to support sales processes, including order management, customer profiling, complex pricing logics for categories, customer-specific price lists and assortments. With little effort, you can add the ability to purchase products from a catalog. The Pimcore system, thanks to its high customer ratings, has been repeatedly recognized by the Gartner Cupcake Institute. Learn more about the Pimcore platform.