PIM (Product Information Management) - what is this system and why is it becoming essential in e-commerce?
What is a PIM system?
PIM - or product information management system - is an innovative tool for digital transformation of the enterprise. It allows you to manage all your marketing resources in one place.
If you have tens or hundreds of thousands of products in your offerings, manage an online store or a complex website with a product catalog, you have certainly seen more than once what difficulties and challenges in content management such sites pose to the marketer. PIM s system makes it easy to manage the process of creating and sharing marketing materials. It allows you to pull data from multiple sources and publish to multiple distribution channels
Why implement a Product Information Management system?
The PIM (Product Information Management) system helps overcome many difficulties:
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The lack of a revision versioning system causes problems in maintaining consistent product and variant data, free from errors and mistakes.
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Outdated data on pages, in documents and catalogs, digital resources and attachments.
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Lack of a single source of always up-to-date data; information from different sources goes to different distribution channels.
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Availability of data to customers and employees (marketing, sales, installers, distribution, foreign employees).
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Need to manage the process of product content development, lack of workflow with approval and automatic publication.
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Language version management and translation of content into individual language versions.
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The long process of bringing new products to market.
How does the PIM system help solve problems in product information management?
Now let's imagine a situation where all content is in one place. We can conveniently view and edit all products and related descriptions, technical data, images, videos, articles, files for ourselves in PIM. When we make a change to a product description, it is immediately visible in all product services, online stores, in the digital product catalog, as well as ready to be read by the interfaces of price comparison sites, auction portals. When you change one product image, it is instantly, automatically, replaced in all target channels. Similarly with PDF files - adding a new version of the file, the old one is automatically replaced with the current one everywhere.
When adding a new article about a product in the PIM system, we can choose in which services it should appear and publish it with a single click.
Management of all content is done within a single administrative panel of the PIM system, where we can give individual employees appropriate permissions.
This is what the Product Information Management system makes possible.
Benefits of implementing a Product Information Management system:
Reduce the cost of managing content [product information, both technical data, marketing materials and documents such as manuals, technical data].
Consistency of communications across all channels and platforms (websites, online stores, B2B sales platforms, blogs, mobile apps, social media, emails, newsletters, videos, e-publishing).
Consolidation in the PIM of data that was previously scattered in various locations.
Manage product content across all channels and platforms from a single dashboard in PIM.
Increased sales - with extensive, comprehensive product information, customers are more likely to make purchasing decisions. At the same time, the amount of unique, professional content has a very positive effect on SEO, resulting in increased organic traffic to websites and online stores.
At LemonMind, we help medium and large enterprises grow technologically. We are an IT company that implements the digitization of marketing and sales. We support our customers by providing them with solutions that optimize their product work: product websites and catalogs, product configurators, product selection systems, e-commerce platform, e-commerce B2B, PIM / MDM / DAM solutions. We are not limited by the number of data sources or the number of distribution channels, nor is the personalization of content for the user and the generation of PDF documents.
The more products, the more time can be saved for the company to manage product data, for the customer to find and configure the product, or to reduce time to market. We believe that time is the most valuable resource a person can have, and a person is the most valuable resource of an enterprise. We have a limited amount of time, this currency cannot be bought up, accumulated for the future or passed on to posterity. It can be exchanged for money, lost irretrievably or saved. At LemonMind, we will help you save time for your employees and customers.
The platform we have been implementing for many years is Pimcore. Thanks to its large number of functions, this tool has a wide range of applications, allowing us to fulfill all the needs mentioned above. Adding to the flexibility the modularity of this platform, we get a simple tool for complex projects. Our clients loved this platofrma so much that we gave up on implementing other tools.
We are a Pimcore silver partner, and our team continues to increase the number of certified developers, currently making up the largest group of certified Pimcore developers in Poland.
