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How Product Information Management (PIM) tools can revolutionise the way your company manages product information.

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What is the Product Information Management process?

Product Information Management (PIM) is a process that enables the effective collection, organisation and distribution of product data. At first glance, it may seem similar to assortment management in a traditional online store, but in reality it is a much more complex and sophisticated process. The online shop is only one of the elements where PIM is applied. For several years now, the world's best-known brands have been successfully implementing the process to improve the management of their product ranges.

As e-commerce has grown, many methods have emerged to make it easier to buy products. However, none have been comprehensive enough to link all areas of the sale from both a customer and business perspective. PIM is a process that addresses these needs, integrating the various aspects of product information management and facilitating the effective achievement of business objectives.

What is a PIM system? What is Product Information Management?

Product Information Management (PIM) systems are sophisticated tools that enable the central management of product information. They enable companies to collect, store, update and share product data from a single location. This greatly simplifies quotation management processes, improves information consistency and increases operational efficiency.

The PIM tool is a key element of digital transformation, integrating all marketing and product assets into a single system. This enables effective product content management, process automation and improved communication between different departments and sales channels.

Searching for a PIM solution provider?

We have many years of experience in implementing PIM solutions for top companies in their respective industries, such as Rossmann, VOX Capital Group, Ceramika Paradyż, Polbruk S.A.

Bezpłatna konsultacja

Olgierd Mrozik

[email protected]

+48 58 732 27 37

Why do you need PIM?

The lack of a central system for managing product information leads to chaos and inconsistency. PIM provides consistent data across all platforms, increasing customer confidence and improving the customer experience. 

By centralising data, many processes can be automated, reducing the time it takes to bring new products to market. PIM grows with the business, enabling easy expansion into new markets. Accurate, rich product information helps customers make purchasing decisions.

Functionality of PIM systems

Companies can be confident that product information is always the same across all sales platforms. This makes for a better buying experience for customers and makes it easier for the company to manage its product range. PIM is an essential tool for any company that wants to make the most of its product catalogue.

How does PIM reduce the time spent searching for information?

Before implementing a PIM system, more than 83% of employees in manufacturing companies and 53% in distribution companies spent more than two hours per week searching for product information (source: 'Product Information Management Theory and Practice' by Abraham Djoridja). Such a high percentage indicates that a large proportion of employees are wasting valuable time searching through multiple sources of information, which reduces their efficiency and can lead to delays in the decision-making process.

Reduced time spent on data management and improved decision-making processes translates into increased operational efficiency for the company. Less time spent searching for information translates into optimised operating costs and increased profitability.

Finally, companies that manage their product data efficiently become more competitive in the marketplace. Thanks to PIM, they can react more quickly to market changes and better adapt their offers to their customers' needs.

Data centralisation and integration

The PIM system centralises all product information in one place for easy data management. Easy integration with CRM, ERP and e-commerce platforms ensures data is always up to date and consistent. PIM grows with your business, providing scalability and flexibility. Automatic real-time updates provide instant changes across all sales channels, improving customer experience and assortment management.

Centralisation of product data

Integration with other systems

Scalability and flexibility

Automatic updates

Wondering which PIM to choose?

Preparing for the implementation of a PIM system requires an analysis of the company's needs and an assessment of the organisation's readiness. It is essential to understand what objectives the PIM system is expected to achieve and what processes it is expected to streamline. Choosing the right solution should be preceded by consultation with an implementation partner who can help tailor the system to the specifics of the business. LemonMind is an implementation partner for Pimcore, Akaneo and Ergonode.

Pimcore logo

How does the PIM system help solve problems in product information management?

Imagine a situation where all content is in one place. Products, descriptions, technical data, images, videos and files are all accessible and editable in the PIM. Any change is instantly visible across all product sites, online stores, digital catalogues and other channels. Content is managed in a single administration panel where staff have the appropriate permissions.

  1. 1
    Reduced management costs
  2. 2
    Consistent communication
  3. 3
    Data consolidation
  4. 4
    Easy management
  5. 5
    Increased sales

Examples of PIM system use 
in various industries

In the HVAC industry, the PIM system allows detailed product specifications, user manuals and marketing materials to be managed in one place. Engineers can quickly find and update the information they need, increasing efficiency and eliminating errors.

An online drugstore with hundreds of cosmetic products can easily manage its product catalogue thanks to PIM. New products can be added quickly and their descriptions and images automatically published on the website and mobile apps. This makes it possible to respond quickly to changing market trends.

A furniture company can centralise all information about its products, including descriptions, materials, dimensions and images. With PIM, employees can easily update information, and customers always have access to up-to-date data. This improves communication and simplifies order management.

LemonMind - your partner in digital transformation

At LemonMind we help medium and large companies to grow technologically. We are an IT company that supports the digitalisation of marketing and sales. Our solutions optimise product work: product websites and services, product configurators, product selection systems, e-commerce, B2B platforms and PIM/MDM systems.

We implement several PIM systems such as Pimcore and Akeneo. Thanks to their rich functionality, these tools are ideal for complex projects. We are a Platinum Partner of Pimcore and offer full support for the implementation of Akeneo. 

Make an appointment for a consultation with an expert

Want to learn more about how a PIM system can revolutionise your company's product information management? Arrange a no-obligation meeting with Martin Broda. Martin will help you understand how PIM can optimise your processes, ensure consistency of information across all sales channels and improve your workflow.

Bezpłatna konsultacja

Martin Broda

[email protected] 

+48 723 395 567

Our clients' PIM implementation stories

Centralny HUB produktów dla Ceramika Paradyż

Centralny HUB prezentacji i procesu sprzedaży produktów dla wiodącego producenta płytek ceramicznych

Klient: Ceramika Paradyż

System PIM z modułem Digital Commerce do sprzedaży spersonalizowanych produktów.

System PIM z modułem Digital Commerce do sprzedaży spersonalizowanych produktów.

Klient: HOLZPILOTEN GmbH

Wdrożenie kompleksowego rozwiązania data management w branży meblarskiej

Wdrożenie systemu Pimcore dla marki wnętrzarskiej VOX

Klient: VOX

Wdrożenie klasyfikacji ETIM i BMEcat do systemu Pimcore

Wdrożenie klasyfikacji ETIM i BMEcat do systemu Pimcore

Klient: GTV

Other clients


Ceramika Paradyż - logo
Rossmann - logo
Apteki Gemini - logo
Obraz przedstawia logotyp firmy Scania
Obraz przedstawia logo firmy Dr.Oetker
Obraz przedstawia logo firmy PKP Intercity
Dethleffs - logo
Obraz przedstawia logo firmy Empik
VOX Capital Group - logo
Polbruk Logo
Polferries Logo

Is it time for a PIM system?

If you're finding it increasingly difficult to keep up with the proliferation of products and data stored in different places, it could be a sign that you need a PIM system. Especially if:

  • You sell products on different platforms and want your information to be consistent and up to date.
  • You deal with multiple suppliers who provide data in different formats.
  • Your company has a growing number of multimedia materials that need to be linked to products.
  • You operate in international markets where you need to adapt information to different languages and currencies.

The PIM system will help you meet these challenges, streamline your workflow and improve data quality, resulting in better sales results.

How does the implementation of a PIM system look like?
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Business needs analysis

Understanding a company's requirements is key to tailoring a PIM system to meet specific needs. The analysis includes the identification of objectives, such as improving data consistency, reducing time-to-market and increasing information management efficiency. The results of the analysis help to identify the most important PIM functions and modules for the organisation.

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Integration with other systems

Ensuring that the PIM works with existing systems, such as CRM, ERP or e-commerce, ensures smooth operation and data consistency. Integration involves mapping data between systems and establishing workflows to enable automatic updates. For example, product data can be downloaded from the ERP to the PIM, ensuring up-to-date information across all sales channels.

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Data processing

Checking and cleaning existing product data is a key step to ensure its consistency and accuracy. The process involves removing duplicates, correcting errors and standardising data formats. The prepared data is then imported into the PIM, minimising the risk of errors and ensuring system efficiency.

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User training

Ensuring that employees are familiar with the system and its benefits allows them to take full advantage of its capabilities. Training covers the technical aspects of using PIM as well as practical applications such as product data management and report generation. This ensures that the team is prepared to use PIM effectively from day one.

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Testing

Testing prior to full deployment allows potential issues to be identified before the system goes live at full scale. Testing covers various usage scenarios, including integration with other systems and product data management. The aim is to ensure that the PIM works as expected and meets business requirements.

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Data migration

The strategy for moving information to a new system should be well planned to minimise the risk of data loss and ensure data integrity. The migration process involves moving and verifying data in the new environment. An important element is the creation of backups and the performance of migration tests to ensure that the data has been transferred correctly.

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Launch of the system

The full implementation of PIM is a crucial step that requires careful planning and coordination. You are now ready to start using your new PIM system.

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Ongoing monitoring

Regular performance analysis and collection of user feedback enables continuous improvement of the PIM system. Monitoring includes tracking key performance indicators such as time-to-market and user satisfaction. Regular analysis makes it possible to respond quickly to problems and optimise processes.

Frequently Asked Questions (FAQ)

PIM (Product Information Management) is a system for the central management of product information. It enables product data to be collected, stored, updated and shared in one place.

Implementing a PIM improves data integrity, automates processes, reduces time to market and increases customer satisfaction.

Implementation times vary depending on the size of the project, but typically include stages from business needs analysis to full system go-live, and take from a few weeks to a few months.

Yes, PIM can be integrated with CRM, ERP, eCommerce and other tools for seamless data management across the enterprise.

To calculate the ROI of a PIM implementation, it is necessary to weigh the cost of implementation against the savings and benefits the system brings. By reducing labour costs, speeding time-to-market and eliminating data errors, it is easy to see that a PIM investment pays for itself quickly. Increased revenue and savings from process automation and improved collaboration between departments contribute to a significant return on investment, making the PIM system a key tool in optimising business operations.

PIM is ideal for companies with a large number of products, such as e-commerce, manufacturing, HVAC, and any company that wants to centralise and automate product information management.

More about Product Information Management and Master Data Management platform implementations

What is the PIM system?

The process of entering and editing product data is taking more and more time for employees. PIM - Product Information Management - one platform to manage them all.

Pimcore License Comparison: Professional vs. Enterprise

Key differences between Pimcore Professional and Enterprise licenses. How to choose the best option for your business?

5 principles of good product information management.

The core principles of a solid data management strategy that will help control costs, minimize risks and improve business performance.

Need a PIM system?

Discover the potential of your business with us

Contact person

Martin Broda

[email protected] 

+48 723 395 567

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