The digitization of shopping is growing every year. This applies not only to individual customers, but increasingly to the business customer as well. Moving sales processes online helps control individual steps, optimizing and automating the entire process.
The B2B platform will cope with greater order complexity, supporting the digitization of sales of manufacturing companies, distributors and wholesalers.
B2B Platform / B2B System - software for trading, in which the counterparty is an enterprise (business to business). It differs from the classic B2C platform primarily in:
Order processing is not handled by the Customer Service Office, but by a specialized staff of Salespeople supporting customers in the more complex purchasing process. The B2B platform is designed to support the activities of Salespeople allowing them to optimize and automate their work.
One of the tools in which the B2B Platform can be realized is the Pimcore system. Technically it is a PIM/MDM system, so it is very well equipped to store a large amount of data in different formats, of varying complexity with many relationships between objects. Its flexibility in data modeling allows it to give any structure or use an already existing one within the standard, such as the ETIM classification system. Pimcore can consolidate multiple data supporting data management such as mass change of descriptions.
Pimcore has e-commerce modules to support sales processes including order management, customer profiling, complex category pricing logics, customer-specific price lists and assortments. The Pimcore system, thanks to its high customer ratings, has been repeatedly recognized by the Gartner Grandmother Institute. Learn more about the Pimcore platform.