Services and public sectorProperty PXM
Luxury Estates Mallorca
A Pimcore platform for a luxury real estate agency in Mallorca: property data, DAM and a multilingual website, fed automatically from the agency's CRM.
Polferries: website, CMS and booking path
A new website for Polish Baltic Shipping Co., with a redesigned booking path, a CMS integrated with booking systems and a timetable module.A new Polferries website with a redesigned booking path and a CMS integrated with booking systems.
- Client
- Polferries
- Scope
- User research, conversion path, CMS and booking system integration
- Platform
- CMS integrated with booking systems
Context
A ferry operator between Poland and Sweden
Polish Baltic Shipping Co. (Polferries) is a Polish ferry company with over 40 years of tradition. It runs ferry connections between Poland and Sweden and organises tours to Scandinavia.
The goal of the project was a modern website with intuitive navigation that gives customers easy access to information about sailings and tours and improves online sales.
- Over 40 years of tradition
- Ferries between Poland and Sweden
- Tours to Scandinavia
Challenge
Online sales depended on a clearer path
Customers had to find sailings, timetables and prices quickly and move on to booking. The previous site had errors in its information architecture, and the conversion path needed a full review.
Users also needed current information about the ferry schedule, so timetables and price lists had to be easy for the client's team to update.
- Errors in the old information architecture
- A booking path to review
- Timetables and prices to keep current
Diagnosis
User research on the conversion path
The project followed a user-centred design approach. LemonMind ran an expert audit of the information structure and focused on the conversion path, to find the problems users can meet on the way to a booking.
Online surveys and user interviews showed what customers expect, and the collected data fed the prototyping.
- Expert audit of the structure
- Usability analysis of the conversion path
- Online surveys and user interviews
Delivery
From research to a CMS connected with booking
Goals and a schedule were agreed with the client at the start. Research results then shaped the information architecture, the design and the booking path, and finally the tools the Polferries team uses to keep the offer of sailings and tours current.
- 01
Goals and schedule
Goals for the new website and a project schedule were agreed with the client.
- 02
Audit and research
An expert audit, online surveys and user interviews fed the prototype.
- 03
Information architecture
The structure was simplified and the number of menu items reduced.
- 04
Conversion path
Route search and timetable presentation were redesigned, with elements that encourage booking.
- 05
Booking integration
The new CMS was integrated with the ticket booking and tour booking systems.
- 06
Timetable module
A dedicated module lets the client update timetables and price lists quickly.
Result
Current timetables and a simpler path to booking
The new Polferries website went live in February 2017. The user-centred approach and the rebuilt information architecture made the site intuitive for customers and supportive of online sales.
The client's team updates timetables and prices in the CMS, so users always see current ferry information, on desktops and mobile devices.
Solution
A CMS that connects content with booking
The solution combines a responsive website with a CMS integrated with the ticket and tour booking systems. A dedicated module manages timetables and price lists, tour pages are built to raise interest in the offer, and the site is optimised for search engines.
Services and public sector
Olgierd MrozikCEO, LemonMind
Customer experience
Are customers dropping off before they book?
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- 2010 founded
- 300+ projects
- 70+ PIM and e-commerce implementations