ManufacturersPIM, DAM and CMS
Polbruk
Pimcore PIM, DAM and CMS for a Polish paving stone producer: one product data source next to ERP, feeding a digital catalogue and a new website.
Ventia: an HVAC product catalogue in Pimcore
Pimcore PIM, DAM and CMS for an HVAC distributor in Poland: automated product migration, brand pages, a knowledge centre and B2B leads.
- Client
- Ventia
- Scope
- PIM, DAM, website with brand pages and automated data migration
- Platform
- Pimcore PIM + DAM + CMS
Context
An HVAC distributor with exclusive brands
Ventia Sp. z o.o. is a leading distributor of ventilation and air conditioning (HVAC) solutions in Poland. It is the exclusive representative in Poland of Kmofovent, Alpicair, Havaco, Dantherm and Stavoklima.
The company supports HVAC professionals such as installers, designers and engineers. Its range had grown large, and the website had to become part of the sales process.
- A catalogue of more than 40,000 product items
- Exclusive distributor of five brands in Poland
- HVAC professionals as the main audience
Challenge
A classic CMS could not carry the catalogue
The old website ran on a classic CMS that did not fit a product structure of tens of thousands of items. Work on the catalogue was slow, mass updates of prices and stock levels were practically impossible, and the system could not build dedicated pages for the brands Ventia distributes.
The website did not work as a sales tool or a knowledge centre for HVAC specialists.
- Slow work on a large catalogue
- No mass updates of prices and stock levels
- No dedicated pages for key brands
Diagnosis
PIM, DAM and CMS in one platform
The project started with Ventia's requirements and the choice of tools. Pimcore covered all functional and technical needs in one system, so Ventia did not need separate CMS, PIM and DAM systems integrated with each other.
The key requirement was to migrate the full product structure, model it in the PIM and bring over all related data and materials.
- One system instead of three
- The full product structure modelled in PIM
- All related data and materials migrated
Delivery
From requirements to a migrated catalogue
The team combined data work with the design of the new website and checked each part with Ventia and with users. The migration of the whole product catalogue was the main technical challenge, so it got its own dedicated tool.
- 01
Scoping sessions
Scoping sessions with Ventia defined the requirements and led to the choice of Pimcore as the platform.
- 02
Data and user analysis
The team analysed the product data structure and the users of the website in depth.
- 03
Product model in PIM
Attributes, technical specifications and variants of all products were modelled in one structured repository.
- 04
Automated migration
A dedicated module migrated all products with their related materials automatically, keeping the data intact.
- 05
Mock-ups and UX
The front end was based on mock-ups analysed with Ventia and tested on users, including a custom ordering process.
- 06
Testing
The work ended with tests and an assessment of security, usability and effectiveness.
Result
A website that generates B2B leads
The new website helps HVAC specialists and engineers explore ventilation and air conditioning solutions, find the right items in a large catalogue and get support in choosing and using products. It was optimised to attract inquiries from HVAC professionals.
Ventia manages thousands of products and related materials from one place, and the marketing team creates pages for promoted brands on its own.
Solution
Pimcore PIM, DAM and CMS for the HVAC catalogue
At Ventia, Pimcore holds the product data, the digital assets and the website content. Photos, user manuals, certificates and catalogue cards are linked to the right products automatically. The CMS runs the brand pages and the knowledge centre, and reporting tools come from integrations with third-party solutions.
Manufacturers
Olgierd MrozikCEO, LemonMind
Large product catalogues
Has your catalogue outgrown your website's CMS?
Let's talk about moving your products, assets and content into one Pimcore platform and migrating the data automatically.
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