For B2B companies, especially in technical industries, effectively managing a huge online product portfolio is a key challenge. How do you provide customers with easy access to thousands of items, keep your data up-to-date and at the same time turn your website into a sales lead-generating tool?
This case study shows how Ventia Sp. z o.o., a leading distributor of ventilation and air conditioning (HVAC) solutions in Poland, solved this problem by implementing the integrated Pimcore platform to manage over 40,000 products.
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Ventia, as the exclusive distributor of brands such as HAVACO, Alpicair, Kmofovent, Dantherm, and Stavoklima, faced a technological barrier. The existing CMS system was unable to meet the growing business demands and complexity of the offer.
The main challenges faced by the company were:
To address these needs, the Pimcore platform was selected. This solution was identified as the best tool because it combines three key functionalities in a single ecosystem, eliminating the need to build and integrate separate, complex systems.
How did Pimcore solve Ventia's problems?
A key element of the project was data migration. In order to efficiently transfer over 40,000 products along with all related materials, a dedicated module was created that fully automated the process, ensuring data integrity and accuracy.
and what problems does it solve?
Pimcore is a leading open-source digital platform that empowers companies to take full control of their data and customer experiences. It is an integrated solution for organizations struggling with information chaos, inconsistent product data across sales channels, or needing a single, flexible tool to manage their entire online presence.
Pimcore answers the question: “How can I effectively manage thousands of products, marketing materials, and content across multiple platforms simultaneously?”.
Pimcore is the ideal solution for medium-sized and large enterprises that need a scalable and flexible system. It is most often chosen by:
To manage complex product catalogs and drive sales across multiple channels.
To reduce time-to-market and provide B2B partners with up-to-date data.
To effectively manage content, automate campaigns and personalize customer communications.
Companies that implement Pimcore achieve measurable business results:
Eliminates errors and inconsistencies, building customer confidence.
Automating processes allows new products to be introduced faster.
Thanks to its open-source architecture and API, Pimcore can be easily integrated with other company systems, such as ERP or CRM.
Provide personalized and consistent information at each stage of the purchase path.
The new Pimcore-based website has become not only a modern showcase for the company, but above all a powerful business tool.
The implementation of the Pimcore platform for Ventia is an excellent example of how modern PIM/DAM/CMS technology can solve complex product information management problems in the B2B sector, transforming a website into a strategic tool that supports business growth.
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