PIM system with Digital Commerce module for selling personalized products.

**How to sell thousands of variants of customized products?**

PIM CRM E-commerce

Manufacturer of unique wood and steel furniture

For companies offering highly personalized products, standard e-commerce platforms often prove insufficient. How to effectively sell customized furniture online, where the customer can configure thousands of possible combinations?

This case study shows how Holzpiloten, a German manufacturer of loft furniture in solid wood and steel, solved this problem by replacing the Magento 2 platform with the flexible Pimcore system to create an advanced product configurator.

The challenge: When standard e-commerce platforms like Magento 2 reach their limits

Holzpiloten is a company whose business model is based on maximum personalization. Customers can choose from different types of wood, shades, dimensions, edge finishes, and base types. This generates a huge number of variants.

The main problems the company faced:

Extreme product complexity: A single table can have 34 configurable features, resulting in 258 possible combinations – and that's without taking dimensions into account (e.g., width from 40 to 140 cm, length from 60 to 400 cm). In practice, each product can be configured in several thousand versions.
Limitations of the previous platform: The previously used Magento 2 software, although powerful, was not flexible enough to handle such a complex data model and unique ordering process. It imposed its own structure, hindering the company's growth.
Need for a unique service process: Holzpiloten focuses on direct customer relationships. The standard, automated ordering process did not reflect the company's individual approach.
Business objective: Rapid implementation of a new, fully scalable solution for selling personalized products.

Sound familiar?

Solution: Pimcore as an integrated platform for selling customized products

The Pimcore platform was chosen because it offers a combination of flexible PIM, CMS, and e-commerce modules in a single tool. This allowed for the creation of a tailor-made solution, just like Holzpiloten's furniture.

Key implementation steps:

Data migration and modeling in PIM: Product data was transferred from Magento 2, and then its structure was completely rebuilt in the Pimcore platform's PIM module. A flexible data model was created that handled all attributes and configuration options without any problems.
Creation of a Product Configurator (CMS): Using the flexibility of the Pimcore CMS module, a new, intuitive graphical interface for product configuration was designed and implemented. The website's appearance was also refreshed, maintaining consistency with Holzpiloten's visual identity.
Flexible Ordering Process (Digital Commerce): The Pimcore Digital Commerce module allowed us to create a custom ordering process that reflects the company's unique approach to customer service. The CRM area was automated without losing the personal touch of communication.

Make an appointment for a free consultation

Results: Scalability and complete control over the customer experience

The implementation of the Pimcore platform has enabled us to achieve all of our business and technological goals.

Full support for thousands of variants: The new system seamlessly manages a huge number of possible configurations, presenting the customer with selected options in real time on the product card.
Dynamic and future-proof solution: The system architecture allows new features and configuration options to be easily added in the future with minimal effort.
Integrated management in one place: Holzpiloten now has a single tool for comprehensive product management (PIM), digital assets (DAM), content (CMS), and orders and customer relationships (Commerce/CRM).
Building competitive advantage: The company now has a tool that is as flexible and configurable as its products, enabling it to effectively pursue its mission and stand out in the market.

This implementation is a perfect example of how the Pimcore platform addresses the needs of B2C and B2B companies selling highly configurable products for which standard e-commerce solutions are insufficient.

Increased efficiency. Reduced handling costs.

Better control over assortment

Improving the quality of customer service

One source of truth

Summary

To take their mission to the next level, Holzpiloten needed software that was as flexible and customizable as their products. You can choose from different wood species, shades, sizes, surface finishes, edge finishes, tops with or without knots.

In addition to custom wood furniture, the site also offers other home furnishings, including lamps and seating furniture that match the style of the products.

Ask what we can do for your company

Martin Broda

[email protected]

+48 723 395 567