Case studyManufacturers

Holzpiloten: PIM, configurator and CRM for furniture

A Pimcore platform for a German maker of custom wood and steel furniture: PIM, a product configurator, a custom order process and a CRM for orders.A Pimcore platform for a German furniture maker: PIM, a configurator, custom orders and a CRM.

Client: Holzpiloten
Scope: PIM, product configurator, order process and CRM
Platform: Pimcore PIM + CMS + Digital Commerce

Context

A German maker of custom wood and steel furniture

Holzpiloten is a German manufacturer of loft furniture in solid wood, made to measure. The company combines wood and steel, and its website also offers lamps and seating furniture that match the style of its products.

Customers choose the wood species, shade, size, surface and edge finish, and a top with or without knots. The software had to be as flexible as the furniture.

Solid wood and steel furniture made to measure
Many options for wood, finish and size
Lamps and seating furniture in the same style

Challenge

Magento 2 could not handle thousands of variants

A single table has 34 configurable features with 258 choices, before dimensions: a top can be 40 to 140 cm wide and 60 to 400 cm long. With legs and accessories, each table can be configured in several thousand versions.

Magento 2 imposed its own structure, and its standard ordering steps did not reflect Holzpiloten's direct, personal customer service.

34 features and 258 choices per table
Dimensions add another 440 choices
A fixed structure and standard ordering steps

Diagnosis

One platform for data, content and orders

Standard e-commerce platforms did not meet the requirements, and those that could needed a lot of work. Holzpiloten needed a platform that does not impose its structure and allows any data model, open to change later.

Pimcore offered a flexible product model and a flexible ordering process, with PIM, CMS and e-commerce modules in one tool.

A data model with no imposed structure
A flexible ordering process
PIM, CMS and e-commerce in one tool

Delivery

From Magento 2 data to a custom order process

LemonMind started with a detailed analysis of the product models, moved the shop to Pimcore and built the configurator, the order process and a CRM on top of it. The look was refreshed with new graphic elements that still use Holzpiloten's own photography and visual identity.

01
Product model analysis
A detailed analysis of the product models and their configurable features came before the implementation.
02
Migration from Magento 2
Product data was moved from Magento 2 and its structure rebuilt in the Pimcore PIM module.
03
Configurator interface
The team designed the product configuration interface and moved the existing layout to the Pimcore CMS.
04
Custom order process
The Pimcore Digital Commerce module runs an order handling process that fits Holzpiloten's service.
05
CRM for orders
New online orders go to a CRM built on Pimcore and a custom web app, with order edits and payment statuses.
06
Invoices and deliveries
EasyBill generates invoices, and the CRM handles supplier orders, delivery documents and goods received.

Result

A shop as flexible as the furniture it sells

The system handles thousands of configurations and shows the customer the selected options on the product card. Features are created dynamically, so new options can be added with little effort.

Holzpiloten manages products, digital assets, content, orders and customer relations in one tool. The CRM keeps the full history of orders and contacts, and a Happy Call checks satisfaction after delivery.

Solution

Pimcore with Digital Commerce and a CRM

The solution runs on Pimcore as the PIM, CMS and Digital Commerce platform, with a product configurator built on a dynamic data model. A CRM based on Pimcore and a custom web application, integrated with EasyBill, covers orders, payments, deliveries and customer communication.