Discovery and planning
Business goals, customers, processes and systems, ending with the right OroCommerce configuration and a quote.
We implement OroCommerceOroCommerce implementation for B2B sales.
We implement OroCommerce for manufacturers, distributors and wholesalers, connected to your ERP, CRM and PIM.
Who it is for
OroCommerce fits companies where B2B sales are complex.
OroCommerce is a B2B platform for manufacturers, distributors and wholesalers, on your own servers or in the Oro cloud. If you want B2C, B2B, a marketplace and physical stores on one SaaS platform, compare it with VTEX. OroCommerce usually fits when:
- You serve many company customers, each with its own prices, catalogue and buyers.
- Buyers ask for quotes and negotiate, and sales reps need to answer them online.
- Your catalogue is large, with several product lines and technical attributes.
- Orders, prices and stock must flow between the store, ERP and CRM without retyping.
- You want to sell to consumers later from the same platform.
Our commerce work in numbers
70+ implementations since 2010.
Figures from our own projects.
- 70+PIM and e-commerce implementations
- 35+PIM implementations
- 10M+SKUs in our clients' systems
- 300+projects delivered
- 30+experts and consultants
- 2010operating since
Sources: LemonMind, November 2026
Features
OroCommerce B2B features and the data behind them.
OroCommerce covers B2B processes out of the box. Each of them works only as well as the data it receives, so we agree which system feeds which feature before the build.
| Feature | What it does | Data it needs |
|---|---|---|
| Company accounts and CRM | Account hierarchies, business units and buyer roles, with a 360-degree view of marketing, sales and service | Customers and terms from ERP or CRM |
| Price lists | Price lists per company, business unit or buyer, with unlimited price points, price levels and currencies | Base and contract prices from ERP |
| Quotes and orders | Buyers request quotes, negotiate and order online; sales reps answer requests and create orders | Orders and quotes sent back to ERP |
| Shopping lists | Several saved lists per buyer, for projects and repeat orders | Current products and availability |
| Catalogue and content | Catalogues personalised per customer group, a built-in CMS, promotions and mailings | Names, descriptions, attributes, images and translations from the PIM |
| Inventory | Several warehouses and inventory managed across channels | Stock from ERP or the warehouse system |
| AI | Product recommendations trained on your transaction and catalogue data, and generated SEO content | Clean product data and order history |
The data column shows our usual split; the exact split depends on your ERP and processes.
Is OroCommerce right for you?
30 minutes, no obligation. We tell you whether OroCommerce fits your B2B sales and catalogue, and what to choose if it does not.
Scope
What an OroCommerce project covers.
Configuration and custom development
Company accounts, roles, price lists, catalogues and workflows set up, and custom features built where the standard does not fit.
ERP and CRM integration
Customers, prices, stock and orders exchanged with ERP and CRM, so nothing is retyped by hand.
Product data from the PIM
Categories, attributes, variants, images and translations published from Pimcore, Akeneo or Ergonode; supplier data imported through openProd when needed.
Testing and launch
Real B2B scenarios tested from quote to order in ERP before the store goes live.
Optimisation and support
Monitoring, performance work, updates and new features after launch.
How the project runs
From discovery to a running B2B store.
- 01
Discovery and planning
We work with your team to understand the business goals and define the OroCommerce configuration, integrations and data sources.
- 02
Customisation and integrations
Pricing models, catalogues and workflows fitted to your needs; ERP, CRM and PIM connected.
- 03
Testing and launch
The platform tested end to end with your data and team before launch.
- 04
Optimisation and growth
The system monitored and improved after launch, with ongoing support and new features.
Our commerce work
Our commerce projects, on other platforms.
European e-commerce
VTS Group
An online shop for an HVAC manufacturer, integrated with ERP and a courier system, taking orders across Europe in four languages.
Read case study
PIM and configurator
Holzpiloten
A Pimcore platform for a German maker of custom wood and steel furniture: PIM, a product configurator, a custom order process and a CRM for orders.
Read case study
Product websites and shop
Flowair
A website and online shop for the Slim air curtain and a dedicated website for the Rooftop Cube, both built on Pimcore for an HVAC manufacturer.
Read case studyFAQ
Questions about OroCommerce.
What is OroCommerce?
OroCommerce is an open-source B2B e-commerce platform for manufacturers, distributors and wholesalers. It is built for complex B2B requirements such as company accounts, customer-specific pricing and large product catalogues, and it can also run B2C sales on the same platform. See also whether a manufacturer should launch its own online store.
How is OroCommerce different from other platforms?
It was built for B2B from the start. Company account hierarchies, price lists, shopping lists, quote requests, a CRM and B2B workflows are standard, not add-ons, and almost any process can be changed in code.
What is new in OroCommerce 6.1 LTS?
Version 6.1 is a long-term support release with six years of support. It adds a PWA app for field sales, an AI Smart Agent and GraphQL Mesh for integrations, along with changes to the storefront experience and sales automation.
Can OroCommerce run B2B and B2C together?
Yes. One OroCommerce installation can serve business and consumer customers with separate storefronts, pricing models and buyer journeys, and with inventory managed centrally across channels.
Does OroCommerce need a PIM?
Not always. OroCommerce manages the catalogue it sells. With many data sources, complex technical attributes or several sales channels and languages, a PIM (Pimcore, Akeneo or Ergonode) should be the source of product content and feed OroCommerce through the API. More in what a PIM system is.
OroCommerce or VTEX: which should we choose?
OroCommerce when you sell mainly B2B, have unusual processes and want full control over the code and hosting. VTEX when you combine B2C, B2B, a marketplace and physical stores on one SaaS platform. Both can use the same PIM as their product data source.
What does an OroCommerce implementation look like?
We take you through every step, from discovery and planning to support after launch: configuration, custom development, ERP and CRM integration, product data and testing.
How much does an OroCommerce implementation cost?
It depends on your business needs, the complexity of the configuration and the number of integrations. The licence cost does not grow with turnover, but hosting, maintenance and upgrades come on top. We give a detailed quote after discovery.
Is OroCommerce right for you?
Let's check whether OroCommerce fits your B2B sales.
In a free 30-minute call we look at your customers, catalogue and systems and tell you whether OroCommerce fits, and if not, what to choose instead.
A 30-minute call with Olgierd Mrozik, CEO of LemonMind.
Book a 30-minute consultation30 minutes. The calendar opens in a new tab.