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Case studyManufacturers

Alnor: Pimcore PIM for about 100,000 products

A central Pimcore system for a Polish ventilation manufacturer: PIM, DAM and data quality control for about 100,000 products, ETIM and ERP sync.Pimcore PIM and DAM for about 100,000 ventilation products, with data quality control and ETIM.

Client
Alnor
Scope
PIM, DAM, MDM, data quality and workflow
Platform
Pimcore PIM + DAM

Context

A ventilation manufacturer selling in many markets

Alnor is a Polish manufacturer and distributor of ventilation systems for industry, commercial buildings and homes. Its range covers ventilation ducts and fittings, air distribution systems and components for the insulation and installation of HVAC systems.

The list of products, goods and raw materials is about 100,000 items, and the company sells abroad, so data is needed in many languages.

  • About 100,000 products, goods and raw materials
  • Many technical parameters per product
  • Partners in Poland and abroad

Challenge

Product data spread over SAP, files and PDF catalogues

SAP was the main place for product data, but it held what warehouse management and part of the B2B channel needed. The rest lived in files and PDF catalogues, with no structured database for the whole product life cycle.

Every update was manual and had to be repeated in several places: product catalogues, the website and the B2B system.

  • No central product information system
  • No tool to check data quality and completeness
  • Manual updates in every channel
Aisle of a high-bay warehouse with pallets of Alnor boxes on blue racks

Diagnosis

One source of truth for departments and channels

The goal was a central repository of product data as the only source of truth for Alnor's departments and distribution channels: marketing, sales, R&D and logistics.

It had to cut manual work and errors, shorten the time information takes to reach every channel and give the team control over data quality, including translations for foreign markets.

  • One repository for all product data
  • Quality control built into the work
  • Data ready for many languages and markets

Delivery

From scattered sources to one Pimcore system

LemonMind implemented Pimcore as the central product information system. The team connected it first to the sources that already held Alnor's data, then to every sales and distribution channel that uses it.

  1. 01

    Central product model

    Pimcore with PIM, DAM, MDM and CDM collects all product data and digital assets in one system.

  2. 02

    Sync with SAP

    Product data is downloaded and synchronised with the ERP automatically.

  3. 03

    Non-obvious sources

    ETL processes bring in data from sources such as MODX and IDML files.

  4. 04

    Quality and workflow

    Data quality management and workflow control how data is enriched and checked.

  5. 05

    ETIM classification

    ETIM on top of the PIM allows electronic data exchange with partners in many countries.

  6. 06

    One place, many channels

    Data goes from Pimcore to B2B, B2C, websites and distributors without manual entry.

Result

A trusted source of product information

Pimcore is now the main place for data and digital assets of about 100,000 products. Systemic checks of gaps keep data quality high, and the time and cost of creating, publishing and maintaining product data went down.

The system is the base for an online product catalogue for the HVAC industry and for further automation of marketing and sales for B2B and B2C customers.

Grid of Alnor product images in the Pimcore DAM: bends, tees, dampers, ducts and a heat recovery unit

What the client says

In Alnor, where the list of products, goods and raw materials exceeds 100,000, updating data is a huge challenge. With the expansion into foreign markets, there was a need to provide various data, including translations into many foreign languages. The goal was to minimize manual work and errors, shorten the time of information circulation and multi-channel updates, and support data quality control.

Artur KołaczProduct Manager · Alnor

Solution

Pimcore with PIM, DAM and data quality management

The solution runs on Pimcore as the central product data system: PIM, DAM, MDM and CDM with data quality management and workflow. It is integrated with SAP, takes data from MODX and IDML through ETL and sends it to every channel from one place.

  • Pimcore PIM, DAM, MDM and CDM
  • Data quality management and workflow
  • Automatic sync with SAP
  • ETL from MODX and IDML
  • ETIM classification for partners
Login screen of the Alnor Pimcore PIM next to photos of production lines
Olgierd Mrozik, CEO of LemonMind
Olgierd MrozikCEO, LemonMind
Olgierd MrozikCEO, LemonMind

Large catalogues

Product data spread over ERP, files and catalogues?

Let's talk about one source of product data that feeds every channel.

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  • 300+ projects
  • 70+ PIM and e-commerce implementations