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Medical University of Gdańsk: website redesign
A redesigned university website with one information architecture for the main site and its linked services, based on an audit, surveys and user research.
- Client
- Medical University of Gdańsk
- Scope
- Expert audit, user research, information architecture and UX design
- Platform
- Responsive university website
- Duration
- May 2016 to February 2017
Context
A medical university with many web services
The Medical University of Gdańsk (MUG) was founded in 1945 and is the largest medical university in northern Poland. It educates nearly 6,000 Polish and foreign students.
The cooperation with LemonMind began in May 2016. The goal was to turn the university website, made up of a main site and several smaller child services, into a modern and intuitive one.
- Founded in 1945
- Nearly 6,000 Polish and foreign students
- A main site and many smaller services
Challenge
Each service had its own structure
The hardest part was understanding and rearranging the information structure. MUG runs a main page and many smaller websites, each with its own sections and its own information architecture.
The old site relied on a long side menu, while the new one had to serve candidates, current students and staff on every device.
- A main site and many child services
- A different information structure in each
- A long side menu
Diagnosis
Research first, with users and university authorities
LemonMind started with an expert audit of the site structure and an analysis of web analytics to learn the most common user paths. The results were discussed with the client, including the university authorities, and the goals were set together.
Evaluation surveys and user research then checked the concept against users' expectations, following a user-centred design approach.
- Expert audit and web analytics
- Workshops with university authorities
- Evaluation surveys and user research
Delivery
From seven goals to a new structure
After the research stage the team set seven goals, from attracting new candidates and easier access to information for current students to a new publishing tool, traffic optimisation and access from every device. The design then followed those goals step by step.
- 01
Expert audit
An expert audit and web analytics showed the site structure and the most common user paths.
- 02
Goals with the client
Results were discussed with the client and university authorities, and the goals were set together.
- 03
Surveys and research
Evaluation surveys and user research checked the concept against users' expectations.
- 04
Information architecture
Information was split into six main audience groups, in one structure for all web services.
- 05
Navigation and mock-ups
The long side menu became a main menu by audience group, and mock-ups showed the concept.
- 06
Visual concepts
Several colour variants of a responsive design were prepared, and the client chose one.
Result
A new university website launched in February 2017
The new university website went live in February 2017. The new information architecture and navigation give quick access to information, and the main elements follow the preferences of the key audience groups.
The minimalist design was appreciated by students and university employees, and it works on desktops and mobile devices.
Solution
One information architecture for all services
The redesign gives the main site and the linked services one consistent information architecture and navigation built around six audience groups. The graphic design refers to the university's tradition, highlights its modern character and adapts to every screen through responsive web design.
Services and public sector
Olgierd MrozikCEO, LemonMind
Information architecture
Do visitors get lost across your many web services?
Let's talk about an audit and a new information architecture built on what your users look for.
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