ManufacturersAlnor
A central Pimcore system for a Polish ventilation manufacturer: PIM, DAM and data quality control for about 100,000 products, ETIM and ERP sync.
A central Pimcore system extended with ETIM classification, BMEcat export and the ETIM Mapper tool.
Context
GTV Poland S.A. is a leader in furniture fittings and lighting, selling in Europe, Asia, the Americas and Africa. Its range covers furniture and decorative fittings, sliding door systems, components for upholstered furniture, and commercial and decorative lighting.
Pimcore is GTV's central place to store, edit and share product data. The next step was to automate communication with distributors using international standards.
Challenge
Trading partners and distributors in different markets need technical data in one consistent, understandable structure. Assigning products to the classes and features of a standard by hand takes time and invites mistakes, and classification depends on precision and consistency.
The exchange of information also needed a common format for sending product data between different systems.
Diagnosis
ETIM is an international classification model that organises the technical features of products into classes, that is, groups of features. BMEcat is a standard for exchanging product data between systems, including e-commerce platforms and ERP.
Consolidated data in Pimcore can be mapped to ETIM features and sent to partners as BMEcat. One data source then serves communication in a standard the partners understand.
Delivery
The LemonMind team built the ETIM Mapper, a Pimcore tool that assigns product categories to ETIM classes and gives products the defined features and their values. The process relies on an algorithm that analyses the relations between features and products.
The Mapper analyses the product and its category in the catalogue kept in Pimcore.
The product category is assigned automatically to the matching ETIM class.
The product receives the features of its ETIM class, based on the relations between features and products.
Feature values are set automatically, in line with the ETIM standard.
The mapped product data is generated as XML that follows the BMEcat standard.
Data in one consistent structure can go to trading partners and distributors in different markets.
Result
Assigning ETIM classes and features is automated in Pimcore, so GTV manages product information in an international classification standard.
BMEcat gives one consistent way to pass product information to partners at home and abroad. The solution supports sending complete product data to global business partners.

From the project team
The Pimcore system at GTV Poland S.A., as a central product data system, perfectly supports the implementation of the ETIM standard. With consolidated data, we quickly implemented the mapper to automatically assign products to ETIM classes. Implementing an international classification standard, such as ETIM, is the ideal solution for GTV, which offers tens of thousands of products and operates globally. This makes it easier to exchange technical information with sales partners, distributors in different markets and distribution channels. In addition, the introduction of support for generating mapped product data on ETIM classification in XML format, using the BMEcat standard, reduces the time of information exchange. This is crucial not only for efficient data dissemination, but also for the automation of e-business areas and the reduction of the costs of operating these processes.
Solution
The solution extends GTV's central Pimcore system with ETIM classification, BMEcat generation and the ETIM Mapper. All parts use the same consolidated product data.


ETIM and BMEcat
Let's talk about mapping the data in your PIM to ETIM classes and generating BMEcat files for your partners automatically.
30 minutes. The calendar opens in a new tab.