Ceramika Paradyż is one of the largest, most innovative and regularly awarded Polish ceramic tile manufacturers. Products are offered in more than 50 countries around the world.
Since 1989, Ceramika Paradyż has developed its own recognizable style, which is characterized by bold design, detailed attention to detail and the availability of multiple formats and types of tiles within each collection. As a pioneer on the domestic market, Ceramika Paradyż introduced the first Polish glazed frost-resistant tile (Sahara) as early as 1997, 9 years later - innovative digital printing technology, and in 2016 - the first Polish porcelain stoneware tiles in 75x75 cm format.
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The main goal of this initiative was to establish a centralized product data repository accessible to all stakeholders. Ceramika Paradyż was looking for an advanced approach to displaying product information on their website, reflecting the innovative nature of their products. The site required a user-friendly, intuitive design that attractively presents a broad spectrum of products. Existing solutions had to be modified to better represent the entire range of products, connect digital assets and establish relationships between products. In addition, the project aimed to introduce a new e-commerce platform aligned with the company's strategic vision and ecosystem. Increased automation in this area not only accelerated and enhanced the quality of product communication, but also improved brand image and user experience.
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The process began with identifying product attributes and establishing a multi-level structure of technical categories. Given the frequent introduction of new collections, a highly flexible and simple data management system was required. The solution included not only the organization of product data, but also the integrated exchange of product, customer and order data with the ERP system. Other integrations included authorization systems and sales network data. The website serves as a product showcase and a source of inspiration and information about the company and its outlets. The site's search functionality was enhanced with the Elasticsearch engine, and site content management was expanded to include SEO optimization and dynamic URL generation. Customization of the Pimcore dashboard improved the UX (user experience) layer of the application.
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The PIM system became the main center for consolidating product data from the ERP system, supplemented with information and resources from various sources. This data was disseminated through multiple user access channels. The website effectively presents information about the company and product assortment, facilitating their purchase. In addition, data from PIM, including prices, availability and other product details, are used in external online marketing channels. The CMS administration panel allows the creation of a variety of sub-pages and landing pages. A key aspect was to integrate the service with the company's internal systems to ensure data import and consistent synchronization. The implementation of the Pimcore system met all objectives in the areas of PIM/MDM, CMS, DAM and e-commerce. The result is a system with a dynamic data model, prepared for continuous development and innovation in product presentation and sales.
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The implementation of a product information management (PIM) system has proved crucial to the further development and effective scaling of Ceramika Paradyż's operations. With this solution, the company gained full control over product data, improved integration with its new website and e-commerce platform, and significantly accelerated the distribution of its offerings across all sales channels. The platform developed by LemonMind provided flexibility, enabling efficient implementation of innovations and effective management of the dynamically growing product offering.
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