VTS Group is an international company with Polish roots. It was founded in 1989 and since then it has managed to develop a leadership position in the HVAC industry. It produces high-quality heaters, fans, and air conditioners. Together we faced the challenge of how to create an effective online sales system with a European reach. Thanks to the cooperation, an online store integrated with the ERP system was created, supporting orders from 22 European countries.
Our task was to support VTS Group planning e-commerce strategies and carrying out a complex implementation of an online store integrated with the customer's ERP system. Together, we wanted to create a modern, fully automated e-commerce platform for a production company operating on the European market. Implementation on this scale had to take into account many factors: financial, tax, logistics, and finally consumer habits and preferences specific to a given market. In addition, the online store was to be dressed in a modern, elegant design combined with the branding of the company and reflecting the futuristic nature of device design.
The VTS Group online store has been implemented according to the latest trends in the internet industry. It is fully responsive, which allows you to quickly order from any device. This is extremely important in the industry supporting huge construction investments, which is why it was important to create an online store of a production company tailored to the customer.
We put a lot of emphasis on information architecture that allows you to achieve your goal quickly: complete the purchasing process quick and place your order.
Our activities also involved planning promotional campaigns that would allow us to be visible in search engines and generate as much traffic as possible. For this purpose, we have created a specially-designed landing page to increase conversions.
Countries in which the online store operates: 22
Language versions: 4
Integrated payment systems: 3
Thanks to the partner cooperation of the VTS Group and LemonMind employees, a modern European online sales system was created for a production company in the heating and ventilation industry. A modern approach to internet marketing has allowed us to achieve satisfactory sales results in an online store in a short time.
We continue to cooperate with the VTS Group. We provide the company with ongoing support and development of an online store. We analyze the traffic and results of the e-commerce platform and the effects of online marketing, optimizing conversion and increasing sales volume.