Case studyManufacturers

VTS Group: European e-commerce for an HVAC manufacturer

An online shop for an HVAC manufacturer, integrated with ERP and a courier system, taking orders across Europe in four languages.An online shop for an HVAC manufacturer, integrated with ERP, taking orders across Europe.

Client: VTS Group
Scope: E-commerce strategy, online shop, ERP and courier integration
Platform: Online shop integrated with ERP

Context

An HVAC manufacturer selling across Europe

VTS Group is an international company with Polish roots, founded in 1989. Since then it has built a leadership position in the HVAC industry. It produces heaters, fans and air conditioners.

Together, VTS Group and LemonMind faced one question: how to create an effective online sales system with European reach for a production company.

Founded in 1989, with Polish roots
Heaters, fans and air conditioners
Customers across the European market

Challenge

One shop for many markets, taxes and habits

VTS Group wanted a modern, fully automated e-commerce platform integrated with its ERP system. At this scale the shop had to account for financial, tax and logistics factors, and for the habits and preferences of customers in each market.

The shop also needed an elegant design in line with the company branding and the futuristic look of its devices.

Integration with the ERP system
Financial, tax and logistics rules per market
Design in line with the brand

Ceiling of an industrial hall with ventilation ducts and suspended units

Diagnosis

Ordering had to be fast on any device

VTS Group serves an industry that supports large construction investments, so customers need to order quickly from any place and device.

LemonMind first supported VTS Group in planning its e-commerce strategy, then shaped the information architecture of the shop around one goal: completing the purchase and placing the order quickly.

E-commerce strategy before implementation
A fully responsive shop
Information architecture for quick orders

Delivery

From strategy to a shop across Europe

The VTS Group and LemonMind teams worked together as partners, from the e-commerce strategy through design and integrations to the campaigns that bring traffic to the shop.

01
E-commerce strategy
LemonMind supported VTS Group in planning its e-commerce strategy for the European market.
02
Design
The shop got a modern, elegant design tied to the VTS brand and the futuristic look of its devices.
03
Information architecture
The structure of the shop leads customers quickly through the purchase to placing an order.
04
ERP and courier integration
The shop was integrated with the client's ERP system and with a courier system.
05
Payments and languages
Three payment systems were integrated, and the shop runs in four language versions.
06
Campaigns and landing page
Promotional campaigns built search visibility, and a dedicated landing page supports conversion.

Result

Online sales results within a short time

The cooperation of the VTS Group and LemonMind teams produced a European online sales system for a heating and ventilation manufacturer. The shop takes orders from across Europe in four languages.

Online marketing helped the shop reach satisfactory sales results in a short time. LemonMind continues to support and develop it, analysing traffic and results to improve conversion and sales volume.

Solution

An online shop integrated with ERP and couriers

The VTS Group shop is a fully responsive e-commerce platform connected to the company's ERP system and a courier system. It handles payments and language versions for the European market and is supported by search campaigns, a conversion landing page and ongoing development.