Case studyManufacturers

VOX: a complete data management solution

Pimcore as the foundation for product data management and a composable commerce architecture.

Client: VOX
Scope: PIM platform, data migration and integrations with the IT landscape
Platform: Pimcore PIM on Google Cloud

Context

An interior brand growing in new markets

VOX is a Polish interior brand founded in 1989. It offers complementary products and services for furnishing flats and houses, runs a growing network of showrooms in Poland and abroad, and sells online at vox.pl.

The cooperation with LemonMind began in June 2021. The goal was a new PIM platform based on Pimcore to support the brand's growth and its entry into new markets.

Furniture, doors, floors, wall panels and decorations
Showrooms in Poland and abroad, and the vox.pl shop
Expansion into new markets

Challenge

The existing PIM systems no longer kept up with the business

The existing PIM systems needed more and more maintenance and met new business and functional requirements less and less well. Entering new markets sped up the decision to change technology.

The new platform had to replace them in a tightly integrated IT landscape, where the online exchange of product data is a critical process. The migration could not leave data out of sync or duplicated.

Rising maintenance costs of the existing systems
Limited flexibility for new requirements
Continuous data exchange with many systems

The VOX website with product content

Diagnosis

Pimcore as the source of truth and integration hub

After a joint review of the options, VOX chose Pimcore as a future-proof Product Information Management platform. Pimcore became the most important part of the product information lifecycle, tightly integrated with the company's IT landscape.

The platform is the central source of product data and the integration hub for data sources and distribution channels. It has to handle large volumes of data efficiently and stay convenient for the teams who enrich and maintain it.

The central source of product data
An integration hub for sources and channels
The foundation of a composable commerce architecture

Delivery

From data model analysis to publishing in channels

VOX and LemonMind formed one team working in Scrum, with a clear split of tasks and responsibilities. The implementation ran in stages, from understanding the data to managing how it is published.

01
Data structure analysis
The team analysed and documented the existing product data model and planned how to build and roll out the PIM system.
02
Migration plan
The migration was planned to avoid data falling out of sync, duplicated data and duplicated work in two environments running in parallel.
03
Product modelling
How products behave in the information process was modelled in Pimcore, which became the centre of product knowledge.
04
Proof of concept
Each new solution was tested as a proof of concept, which gave quick feedback before a full-scale rollout.
05
Data exchange optimisation
The data flow between source systems and Pimcore, and between Pimcore and the distribution channels, was improved.
06
Publishing by channel and region
A system of publication flags controls where each offer appears across distribution channels and regions.

Result

A scalable foundation for growth in new markets

Close cooperation between the VOX and LemonMind teams in Scrum made it possible to launch a highly customised solution integrated with a complex IT infrastructure.

Pimcore is the central source of product data, and publishing offers to channels and regions is controlled from one place. The architecture is the foundation for further growth towards composable commerce.

A laptop showing the German VOX website, Möbel section, fed with product data from Pimcore. — German version for new markets

What the client says

This close cooperation enabled efficient working and rapid exchange of information, which made it easier to respond to emerging challenges. As a result, the implementation of a highly customised solution integrated with the complex IT infrastructure was possible in a very ambitious timeframe for the scale of the project.
Lucyna Michniewicz-ŚląskaCIO · VOX Capital Group

Solution

Pimcore integrated with a complex IT landscape

Data about products and other objects reaches Pimcore from several sources, is synchronised with other systems on a schedule and is shared externally in different formats. The solution combines official Pimcore bundles with custom extensions built for this implementation, and the whole infrastructure runs on Google Cloud with Docker and Kubernetes.