English
VOX is a Polish interior design brand, operating since 1989, specializing in the production and distribution of furniture, doors, floors, wall panels, and decorations. Thanks to its proprietary furniture systems, a wide range of stylish and functional products, and the innovative VOXBOX design platform, the company enables customers to fully create their dream interior. VOX combines modern design with the highest quality workmanship — the furniture is created in collaboration with Polish designers and is made with durability and aesthetics in mind. VOX products are available in over 150 stores in Poland and are also distributed globally, reaching numerous foreign markets. In the 1990s, the company grew out of the family workshop of Piotr Voelkl, who had previously been involved in woodworking, and since then has been constantly developing its interior design offering in response to the evolving needs of its customers.
How does a global interior brand manage complex product data?
Pimcore implementation for VOX
A Polish manufacturer of furniture and interior design elements, combining modern design with functionality and high quality workmanship.
Case study: How does a global interior design brand manage complex product data?
How can a global, innovative brand in the interior design industry effectively manage vast amounts of product data while entering new markets and growing online sales? When existing PIM systems become too costly and inflexible, a strategic change is necessary.
This case study shows how VOX, one of the leaders in the interior design industry in Poland, transformed its product information ecosystem by implementing the Pimcore platform as its central source of truth. The project, carried out in collaboration with LemonMind, has become one of the most technically advanced implementations of its kind in Poland.
Challenge: When existing PIM systems become a limitation
VOX, as a global brand with an innovative approach, faced a technological challenge. Existing advanced product information management (PIM) systems began to generate increasing maintenance costs and failed to keep pace with dynamic business needs.
The main problems that needed to be solved:
- Lack of flexibility: Existing systems did not meet new functional and business requirements, hindering growth.
- Rising maintenance costs: Investments in the maintenance and upkeep of old systems were becoming inefficient.
- Need for scalability: Dynamic expansion into new international markets required a solution that could manage a huge and constantly growing amount of product data in multiple languages and channels.
- Complex IT environment: The new system had to be integrated with multiple existing, tightly coupled systems where continuous real-time data exchange was critical.
Solution: Pimcore as a central source of truth and integration hub
After analyzing the solutions available on the market, VOX decided to choose Pimcore as its future-proof PIM platform. The goal was to create a central product data source that would also serve as an integration hub for the company's entire complex IT ecosystem.
Why was Pimcore the best choice?
- High flexibility and scalability: Pimcore allows you to manage huge amounts of data in an efficient and user-friendly way.
- Versatility: The system allows you to manage not only product data, but also all digital assets (DAM) and is capable of integrating any number and type of data.
- Open-Source Architecture: Gives you full control over development and eliminates vendor lock-in.
Key implementation aspects: How were the biggest challenges addressed?
Implementing Pimcore in such a complex environment was a highly complex project. Success was ensured by precise planning and an innovative approach to key challenges:
- Migration in a Complex IT Environment: To avoid any data desynchronization, the migration process was precisely planned. This allowed the old and new environments to function in parallel without duplication of work and the risk of data inconsistency.
- Modeling Complex Product Data: The first step was to thoroughly analyze and understand the existing data structures and then remodel them in Pimcore, which became the new center of product knowledge.
- Multi-Market Publication Management: VOX operates globally, publishing products across different channels and regions. To simplify this process, an intuitive system based on publication flags was created, allowing easy management of offer visibility in individual markets.
- Performance Optimization: One of the key challenges was synchronizing data from several sources.
- Agile Collaboration (Scrum): The VOX and LemonMind teams created a single, integrated team working in the Scrum methodology.
“Thanks to the well-thought-out architecture, we were able to reduce the time of some synchronizations by up to 90%,” said Mateusz Soroka, System Architect at LemonMind.
“Thanks to the preparation of a proof of concept (PoC), we were able to quickly assess whether the solution met the requirements. This approach allowed us to obtain quick feedback and accelerated the delivery of the final product,” said Wojciech Pietrak, Project Manager at LemonMind.
The entire infrastructure is based on the modern Google Cloud environment using Docker and Kubernetes technologies, which ensures high availability and scalability.
Thanks to this technology, end users can find a complete product system tailored to their needs in just two steps, despite the enormous complexity of the database.
Results: What did the VOX brand gain?
Thanks to close cooperation and agile methodology, the new Pimcore system was launched in record time for a project of this scale.
- Creation of a highly personalized and integrated solution: VOX gained a modern, flexible platform that fully meets its current and future business needs.
- Significant process optimization: Drastically reduced data synchronization times have translated into greater operational efficiency.
- Building a foundation for further global growth: The new PIM system is a scalable and stable foundation that supports the brand's further expansion into international markets.
- Improved teamwork: An ergonomic interface and automated processes have made it easier for those responsible for enriching and maintaining product data to do their jobs.
The implementation of Pimcore for VOX is an example of how a strategic investment in modern PIM technology can become a driving force for digital transformation and global growth for a large organization.
Highly personalized and integrated solution
Significant process optimization
Building the foundation for further global growth
Streamlining the work of teams
Summary
VOX, a global interior design brand, faced the challenge of managing a growing amount of complex product data as it expanded into new markets.
The existing PIM systems were too expensive and inflexible, so Pimcore was implemented in collaboration with LemonMind as a central source of truth and integration hub. The project, based on Google Cloud and modern technologies, significantly reduced data synchronization time, streamlined teamwork, and created a scalable platform to support global growth.
The implementation of Pimcore has become the foundation of VOX's digital transformation and one of the most advanced projects of its kind in Poland.
