Case studyManufacturers

Flowair: Pimcore product websites and an online shop

A website and online shop for the Slim air curtain and a dedicated website for the Rooftop Cube, both built on Pimcore for an HVAC manufacturer.

Client: Flowair
Scope: Slim website and online shop, Rooftop Cube product website
Platform: Pimcore CMS + CoreShop

Context

An HVAC manufacturer present in over 40 countries

Flowair is a Polish-owned manufacturer of heating and ventilation products for medium and large buildings: water heaters, air curtains, curtain heaters and heat recovery units. In nearly 20 years it has become an expert in the HVAC industry, and the brand is present in over 40 countries in Europe and Asia.

LemonMind has worked with Flowair since 2012, starting with a new company website.

Heating and ventilation for medium and large buildings
Present in over 40 countries in Europe and Asia
Working with LemonMind since 2012

Challenge

Two flagship products needed their own websites

In 2020 Flowair launched the Slim air curtain and a new way to sell it: an online shop for end customers. The device stands out for its design, confirmed by the Oscar of Design award in 2021, so the shop had to meet high standards of aesthetics and ergonomics.

The Rooftop Cube, for ventilation with heat recovery, cooling and heating, needed a site that shows its advantages visually.

An online shop for Slim end customers
High standards of aesthetics and ergonomics
Fast, easy editing by the Flowair team

Rooftop Cube website home page with rooftop units on a building roof — The Rooftop Cube website

Slim website page open for editing in the Pimcore admin panel — Editing a Slim page in Pimcore

Diagnosis

One flexible platform for content and sales

Both projects run on Pimcore. In its Community version Pimcore works as a central product information database (PIM) and as a content management system, and it supports visually distinctive interfaces in traditional and headless setups.

For Slim, LemonMind combined an image and information website with a shop dedicated to the product, so presentation and buying sit in one place.

Pimcore as PIM and CMS
Website and shop combined for Slim
Traditional or headless front ends

Delivery

From content blocks to a connected shop

The team built both product websites on Pimcore, so Flowair edits them itself, and added the online shop with its courier, payment and ERP integrations for the Slim air curtain.

01
Content blocks and bricks
Pages are built from custom content blocks and bricks, so Flowair edits and adds subpages without code.
02
Campaign landing pages
The Flowair team can quickly create dedicated landing pages for marketing campaigns.
03
On-site SEO and images
Pimcore covers on-site SEO, automatic thumbnails for each device, WebP files and fast metadata editing.
04
CoreShop online shop
The Slim shop runs on CoreShop, the e-commerce extension for Pimcore, with LemonMind's own bundles.
05
Couriers and payments
Bundles connect the shop with the Geis and GLS courier platforms and the Przelewy24 payment operator.
06
ERP integration
Orders go from Pimcore to the ERP system, which organises picking and delivery to the customer.

Result

Websites that keep pace with the products

The Slim shop and website reflect the design of the air curtain, and the integrations with couriers, payments and ERP streamlined both buying and logistics.

The Rooftop Cube website presents content in a dynamic way and can be updated quickly as the product develops. On both sites Flowair makes changes on its own.

Rooftop Cube website section with a photo of the units

What the client says

LemonMind has been providing website support and maintenance services for our company. We are very satisfied with the quality of services provided by LemonMind's staff. In particular, we appreciate their experience, commitment and timely completion of tasks.
Alina Jakusz-GostomskaMarketing Area Manager · Flowair

Solution

Pimcore websites with a CoreShop shop

Both product websites run on Pimcore as a CMS built from content blocks, with on-site SEO and image optimisation included. The Slim shop adds CoreShop with LemonMind's bundles for courier and payment integrations, and passes orders to the ERP system for fulfilment.