Launch of a new brand of innovative filter masks

Smartwear is a technology company that provides specialized programming services as well as designing and implementing products based on new technologies. It specializes in the following areas: programming of AVR microcontrollers, ARM (C, C ++), IoT, telemetry, GIS, Big Data, Cloud Solutions, AI, Machine Learning, Product / Project Management. Since 2020, it has been creating the Urbaner, a brand of modern filter masks.

Topics

  • eCommerce
  • Online store
  • Product Information Management
  • CoreShop

The genesis of the project

/ Goals and assumptions

We started cooperation with Smartwear in the first half of 2020. The client came with the need to create an online store for the Urbaner brand - modern filtering masks. In addition to using solutions that provide users with intuitive operation, the store was to identify the brand's character. The modern, minimalistic, and original design of the product was to be emphasized by the graphic design of the website.

The optimal platform for eCommerce

/ Pimcore

/ CoreShop

/ eCommerce

/ Integration

As a platform for managing information and product materials, modeling product variants, and comprehensive e-commerce service, we used the Pimcore system. Having extensive experience in implementing on Pimcore, both extensive product websites with thousands of product catalogs, dedicated applications and configurators, and less complex online stores, we were sure that the selected technologies will provide comprehensive and intuitive sales process support for both our partner and his clients.

To support the entire purchasing process, we have implemented Coreshop - a dedicated e-commerce tool for Pimcore. Pimcore's great flexibility in terms of integrating external solutions allows us to tailor the e-store to client’s needs in an almost unlimited way. For the Urbaner brand, we've integrated with the Przelewy 24 electronic payment system and DPD and Inpost courier systems.

Design

/ User Experience

/ Interaction design

/ Mockups

Graphic design and information architecture on the site was created based on the visual qualities of the products. Their color variants have been emphasized in an unforced way. The minimalist elements of the designed template refer to the urban character of the brand. The page layout has been thought out in terms of benefits for our partner and end customers. By focusing the user's attention on the product's aesthetic features and technical values, it guides through the entire shopping path without distracting with insignificant elements.

Effects

/ Success

The effect of cooperation with the Urbaner brand is a modern online store constituting the center of the developed e-commerce strategy. The created tool is intuitive and user-friendly and the graphic layout of the website referring to the character of the brand presents the advantages of products in a friendly manner. The solutions used increase the chance of successfully entering a new dynamic brand on the market and enable further development of sales and promotional activities.

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