Case studyIndustrial and technical components

Heatpex: ARIA PLANNER on Pimcore

An online selection tool for the Heatpex Aria ventilation system: engineers design a system, save projects and download a PDF, and Heatpex gets B2B leads.An online selection tool for the Heatpex Aria ventilation system, with PDF designs and B2B leads.

Client: Heatpex
Scope: Product selection program, PDF designs and B2B lead generation
Platform: Pimcore PIM + DAM, Vue.js front end
Duration: July to October 2019

Context

A ventilation system maker working with contractors

Heatpex makes Aria, a ventilation and heat recovery system for single-family houses, as well as pre-insulated pipes and casing pipes for electrical applications. The company builds long-term relationships with contractors and works with scientific and technical institutions.

Its ARIA line meets ATC 1, the most restrictive installation tightness class.

Aria ventilation and heat recovery system
Pre-insulated pipes and casing pipes
Long-term relationships with contractors

Challenge

Engineers new to ARIA needed a faster way to design

Heatpex came to LemonMind in July 2019 with a need for B2B lead generation. Engineers new to the ARIA product line had to learn quickly how to design ventilation systems with it.

An investor or designer needed to prepare a complete list of products for a project, without mistakes and without deep product knowledge.

Lead generation in the B2B channel
Help engineers adopt a new product line
A complete product list for each project

Diagnosis

A selection tool that also collects leads

The concept was an online selection program for ventilation systems with a panel for engineers. It sets up the list of elements and their quantities from the type and size of the rooms in a house.

Users are encouraged to create accounts and leave contact details in return for designs ready to download, so the tool also collects sales leads and analytical data.

Elements and quantities from room type and size
Saved projects that can be reused and edited
Accounts and contact details as B2B leads

Delivery

From the Aria catalogue to a print-ready design

LemonMind used Pimcore as the base for product data, user accounts and projects, and for the calculations of the program. Work on the data model, the calculations and the graphic design ran in parallel, with a constant exchange of information with the client at every stage.

01
Portfolio data model
Products were imported and modelled in Pimcore with relations, industry classification and data inheritance.
02
Calculations via the API
The headless front end collects the input and performs the system calculations, connected through the Pimcore API.
03
Mockup and interface
A clickable mockup and graphics, shaped with the client's input, became the final user interface.
04
Calculation testing
The correctness of the calculations was tested with the client and corrected where needed.
05
PDF from web-to-print
Pimcore web-to-print generates the design with products, calculated quantities and prices as a PDF.
06
Launch and maintenance
After the client's tests the program went live in October 2019, and LemonMind has maintained it since.

Result

A design tool engineers use and a source of leads

ARIA PLANNER went live in October 2019. Engineers get to know the Aria system quickly, create accounts and leave contact details, which gives Heatpex B2B sales leads and analytical data.

Projects can be saved, reused and changed, and each one can be downloaded as a print-ready PDF. A separate panel lets the manufacturer's representatives manage users and projects.

Solution

Pimcore with a headless selection front end

Pimcore holds the product data, digital assets, user accounts and projects, and generates the PDF documents with web-to-print. The front end is a headless Vue.js application connected through the Pimcore API, and the program runs on Google Cloud Platform. Products are modelled as objects with relations, so new items are easy to add.