Heatpex is a manufacturer of the modern Aria residential ventilation and recuperation system, a system of pre-insulated pipes and casing pipes for electrical applications. Focusing on long-term relationships with contractors, they combine the high technical level of designed solutions with efficient service of the investment and after-sales process. In order to provide innovative solutions, the company constantly cooperates with prestigious scientific and technical institutions.
To provide innovative solutions, the company constantly cooperates with prestigious scientific and technical institutions.
The Designer Assistant created was to become a source of B2B lead acquisition
We started our cooperation with Heatpex in July 2019. The client approached us to prepare and implement a concept for generating leads in the B2B channel. The main role in the implementation of this concept was to be played by the investment equipment selection program - Recuperation Designer Assistant. It was to enable the investor or designer to prepare a complete list of products needed for the project.
See live demoWe used the Pimcore system (API) as the basis for collecting data and performing program calculations. The choice of Pimcore as a platform for maintaining and operating the Heatpex product selection program site was supported by the additional functionality that the finished project would provide. The main value for a user who creates one or more ventilation projects is the ability to save projects in the system, reuse and modify them in the future, and download them as a print-ready pdf file. Thanks to Pimcore's built-in web-to-print functionality, a document with a ready-made ventilation systems detailed design including all necessary products is generated automatically in the system based on the full product database.
For this purpose, we used the almost unlimited capabilities of the Pimcore platform like Product Information Management (Product Information Management / Marketing Information Management) and DAM (Digital Assets Management) allowing to collect in one place all digital information related to products (photos, graphic materials, videos, etc.).
However, flexible data modeling capabilities inside the Pimcore application played a key role in the project. The ease of adding new products and the ability to import a database of existing products, managing relationships between them in the form of objects, classifying products according to industry specifics or inheriting product data to subordinate groups in the tree, allowed us to accurately map the structure of the Heatpex portfolio.
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The graphic design of the generated document was prepared by our UX and UI specialists. In addition to basic technical data, it also contains additional information useful to those responsible for the execution of ventilation systems, which further influences their positive experience in working with Heatpex Aria products. The design of the user interface (front-end) was based on the Vue.js (JavaScript) framework. The efficiency, speed and seamless operation of the program was achieved by placing it on Google Cloud Platform service servers.
Functionalities such as Web2print effectively support sales and marketing activities.
The manufacturer's product selection program also served as a tool for collecting valuable sales leads and analytical data. Users of the program are encouraged to leave their contact information by being able to receive additional value in the form of a list of completed designs ready for download, printing and further use.
The constant exchange of information with the client and knowledge of the HVAC industry was the basis for a positive user experience. Particularly important in the initial and later phases of the project was the collection of requirements for the project's effects and the operation of the Assistant itself. We maintained an exchange of information with the client at every stage of the work. It was crucial for this project to test the correctness of the calculations performed by the program and make the necessary corrections. At the same time as working on data modeling and the correctness of the calculations performed by the program, we created the graphic design of the website. To create the final visual version of the program's website, we used the clickable mockup and graphics prepared earlier. By incorporating the client's insights into the mockup and graphic design process augmented by our experience working on projects for the HVAC industry, the completed program includes a thoughtful and intuitive user interface (UI) that provides a positive user experience (UX).
The completed program, after passing the client's tests, was implemented for use in October 2019. Since then, we have been constantly working on maintaining the system. Together with the client, we plan to further develop the program, which will be expanded to include additional information for project contractors. An additional panel has also been created to allow manufacturer's representatives to manage users, projects, and will provide analysis tools for sales engineers providing them with data valuable in the production planning process, among other things.
The acquisition of sales leads will also be supported by promotional activities conducted by our specialists on the Internet.
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We would like to provide references to LemonMind.com for their professional approach and commitment during the www.intercity.pl website development project. The service was performed professionally, with all the necessary practices for the maintenance and development of information systems, and with the application of appropriate security principles. The company carried out the assigned tasks reliably and in accordance with the accepted deadlines.
Wojciech Stefańczyk
Director of Remote Channels Office
PKP Intercity
LemonMind showed ingenuity in solving IT problems with a lot of creative ingenuity. All work was performed in a timely and professional manner. The efficient communication process deserves special recognition.
Zbigniew Paszkowicz
Deputy Director General
Grupa LOTOS S.A.
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