The Evolution of CPQ Technology and How it Can Benefit Your Business

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  • Evolution of CPQ technology
  • Product and service configuration
  • Generating quotes
  • Pimcore as CPQ system

CPQ, which stands for Configure, Price, and Quote, is a software tool that streamlines the sales process and helps companies to sell their products and services more efficiently. Over the years, CPQ technology has evolved significantly, and today, it is an indispensable tool for businesses of all sizes. In this article, we will explore the evolution of CPQ technology and how it can benefit your business.

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What is CPQ Technology?

CPQ technology is a software application that automates the sales process by allowing companies to configure their products and services, determine pricing, and generate quotes. It streamlines the sales process, reducing errors and improving efficiency.

Różnica między CPQ a CRM

Istotne jest, aby zrozumieć różnicę między CPQ a oprogramowaniem CRM (Customer Relationship Management). Oprogramowanie CRM jest przeznaczone do zarządzania relacjami z klientami, natomiast oprogramowanie CPQ ma za zadanie usprawnić proces sprzedaży. Choć oba rozwiązania są niezbędne dla firm, służą różnym celom.

How has CPQ Technology Evolved?

In the early days, CPQ technology was simple and limited in its capabilities. It was primarily used for configuring products and determining pricing. Over time, the technology has evolved and now includes features such as contract management, proposal generation, and order management. Today, CPQ technology is an integral part of a company's sales process, providing a comprehensive solution that streamlines the entire sales cycle.

  1. Early CPQ Systems The earliest CPQ systems date back to the 1980s when companies began using basic software programs to automate the sales process. These early systems were limited in functionality, often only able to handle simple product configurations and basic pricing structures.

  2. Mid-90s CPQ Systems The mid-90s saw the emergence of more sophisticated CPQ systems that were able to handle more complex product configurations and pricing structures. These systems were typically installed on a company's server and required extensive customization to meet specific business needs.

  3. Cloud-Based CPQ Systems In the late 2000s, the development of cloud-based CPQ systems revolutionized the industry. Cloud-based systems are typically subscription-based and offer a range of features and functionality that can be customized to meet the unique needs of each business. These systems are also more affordable and require less IT support than their on-premise counterparts.

  4. AI-Enabled CPQ Systems Today, the most advanced CPQ systems are powered by artificial intelligence (AI) and machine learning algorithms. These systems are able to analyze vast amounts of data and provide real-time recommendations to sales teams, enabling them to make more informed decisions and close deals faster.

Jak wybrać odpowiednie narzędzie CPQ dla swojej firmy?

Wybór odpowiedniego narzędzia CPQ dla Twojej firmy może być wyzwaniem. Należy wziąć pod uwagę kilka czynników, w tym wielkość firmy, złożoność produktów i usług oraz budżet. Należy również rozważyć cechy i możliwości różnych rozwiązań CPQ i wybrać rozwiązanie, które najlepiej spełnia potrzeby biznesowe.

Wdrożenie systemu CPQ w firmie może być złożonym procesem. Jednak przy odpowiednim planowaniu i strategiach wdrożeniowych można to zrobić z powodzeniem. Kluczowe jest zaangażowanie wszystkich interesariuszy w proces wdrożenia, w tym zespołów sprzedaży, zespołów IT i innych kluczowych interesariuszy.

Aby zmaksymalizować efektywność procesu sprzedaży z CPQ, przedsiębiorstwa powinny stosować kilka najlepszych praktyk. Obejmują one standaryzację procesu ofertowania, szkolenie zespołów sprzedaży w zakresie oprogramowania CPQ oraz integrację oprogramowania CPQ z innymi systemami biznesowymi.


The Benefits of CPQ Technology

CPQ technology offers numerous benefits to businesses. Here are some of the key benefits of using CPQ technology:

Increased Efficiency
CPQ technology automates many of the manual tasks associated with the sales process, freeing up time for sales teams to focus on other activities. This increased efficiency results in faster sales cycles and improved customer satisfaction.

Improved Accuracy
CPQ technology eliminates manual errors that can occur in the sales process. By automating the process, companies can ensure that their quotes and proposals are accurate, reducing the risk of miscommunication and improving customer satisfaction.

Better Product Configuration
CPQ technology provides businesses with the tools they need to configure their products and services effectively. This improved product configuration leads to better customer experiences and improved sales.

Better Pricing Management
CPQ technology allows businesses to manage their pricing more effectively. By automating the pricing process, companies can ensure that they are offering competitive pricing, which can improve sales and customer satisfaction.

Better Contract Management
CPQ technology provides businesses with the tools they need to manage their contracts effectively. By automating the contract process, companies can ensure that they are following their contracts and meeting their obligations, which can improve customer satisfaction and reduce the risk of disputes.


  1. What is CPQ technology?
    CPQ stands for Configure, Price, Quote and it is a technology that automates the sales process, including product and service configuration, pricing, and quote generation.
  2. How can CPQ technology benefit my business?
    CPQ technology can benefit your business by streamlining the sales process, reducing errors, improving customer satisfaction, and ultimately driving revenue growth.
  3. What is the difference between CPQ and CRM?
    CRM, or Customer Relationship Management, is a technology that helps businesses manage customer interactions and data. CPQ is a subset of CRM and focuses specifically on the sales process.
  4. How does CPQ technology integrate with other systems?
    CPQ technology can integrate with other systems, such as CRM and ERP, to provide a seamless sales process and improve efficiency.
  5. Can small businesses benefit from CPQ technology?
    Yes, small businesses can benefit from CPQ technology as it can help them manage their sales process, reduce errors, and improve customer satisfaction.

Pimcore as a CPQ

Pimcore is a powerful open-source platform that can be used to build a Configure Price Quote (CPQ) system. Pimcore's modular architecture and flexibility allow it to be easily customized to meet the specific needs of a business. With Pimcore, businesses can manage all aspects of the sales process, from product configuration and pricing to quote generation and customer management. Additionally, Pimcore's integration with other systems, such as CRM and ERP, provides a comprehensive view of the sales process, allowing businesses to make data-driven decisions and respond quickly to changing customer needs and market conditions. Pimcore's user-friendly interface and intuitive design make it easy for sales teams to use, even if they have limited technical knowledge. By leveraging Pimcore to build a CPQ system, businesses can streamline their sales processes, improve accuracy, and enhance customer satisfaction.

See also

How you can improve product data quality by using AI


Classification standards in product information management


What is the ETIM classification system and how does it work?


What is the ETIM classification system and how does it work?


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