Case studyManufacturers

Laguna: a sliding door system configurator

An online configurator for Laguna sliding door systems, built on a PIM and a headless CMS, for carpenters and designers.

Client: Laguna
Scope: PIM data model and online product configurator
Platform: PIM + headless CMS

Context

A manufacturer of sliding door systems and hardware

Laguna, based in Gdańsk, makes sliding door systems and hardware for building, furniture and special applications. Its portfolio also includes the Anima Domus and Gustavson brands, sold in Poland and abroad.

Its main customers are carpenters and designers, who have to choose compatible components from a very wide range.

Sliding door systems and hardware
Brands Anima Domus and Gustavson
Carpenters and designers as main customers

Challenge

Thousands of components and one perfect system

The product database had more than 1,200 items forming 305 complete systems in about 400 categories, nested up to ten levels deep.

Picking compatible components by hand took professionals a long time and invited mistakes, and Laguna needed a tool that supports them and brings sales leads.

More than 1,200 items in 305 systems
About 400 categories, up to ten levels deep
No tool that supports professionals and brings leads

A laptop showing the Laguna Abakus configurator start page with entry points for existing and new customers and frequently chosen systems. — Configurator start page

Diagnosis

The rules belong in the product data

A configurator is only as good as the data behind it. The compatibility between components had to be modelled in one central source, so the tool always suggests elements that fit together.

A PIM as the source of truth and a headless front end connected through an API keep the configurator current and easy to develop.

PIM as the central source of truth
Relations between components as data
Headless front end connected through an API

Delivery

From 1,200 components to a two-step choice

LemonMind remodelled the product data in a PIM and built the configurator on a headless CMS, connected to the PIM through an API.

01
Data import and model
All 1,200 components were imported and remodelled in the PIM, the central source of truth about the products.
02
Tags and filters
About 200 tags map the relations between components and complete systems, so filters always suggest compatible elements.
03
Two configuration paths
Experts configure quickly, while new customers are guided step by step with extra information.
04
Precise dimensions
The system calculates the gross and net dimensions of the fillings automatically.
05
PDF and e-mail
A configuration can be saved as a PDF or sent by e-mail, ready to print and share.
06
Four languages
The configurator works in four language versions, for sales abroad.

Result

A sales tool that professionals come back to

The configurator gives carpenters and designers real help in their work and has become a natural entry point into the Laguna product range and a source of sales leads.

It is ready for new product lines and supports sales in foreign markets with four language versions.

A monitor showing the login page of the Laguna Abakus configurator for registered customers.

Solution

A configurator on a PIM and a headless CMS

The online configurator runs on any device without installing software. Product data comes from the central PIM on an ongoing basis, so users always see current components.