Change in the labeling of AdWords ads

Topics

This week, Google changed the way it marks AdWords ads in search results. With each change, paid links stand out more and more subtly.

Google this week introduced new labeling of AdWords ads in search results in Poland as part of ongoing tests. Until a few years ago, search engine results page (SERP) ad markings had a yellow background, then the color was changed to green, and now the sponsored link is distinguished only by a green border around the marking.

It is worth recalling that almost a year ago, side panel ads also disappeared. All these changes clearly show a trend - ads are supposed to resemble organic search results as much as possible.

It will be interesting to see what the next changes in AdWords will be, and how far Google intends to make its ads more similar to organic results. It remains to wait and analyze how performance metrics react to the next updates.

Would you like to receive information about new posts or need a free consultation.

Free consultation

Yes, I want to receive by email a newsletter with information about new articles on the blog. I can withdraw the consent I have given at any time

* I consent to the processing of my Personal Data in accordance with the Privacy Policy by LemonMind und von LemonMind. and being contacted by LemonMind through the contact information I left in the form.