Case studyManufacturers

Cumulus: an international store with a configurator

An international online store for an outdoor brand, with a down sleeping bag configurator and ERP integration, launched in all markets at once.

Client: Cumulus
Scope: E-commerce strategy, online store, configurator, ERP integration
Platform: Online store with a configurator

Context

An outdoor brand made in Poland

Cumulus is an international outdoor brand. It makes sleeping bags, clothing, mattresses and hammocks, and its production in Poland lets it personalise equipment far beyond the standard range.

Outdoor enthusiasts around the world buy its products, and the online store is the centre of the brand's e-commerce strategy.

Sleeping bags, clothing, mattresses, hammocks
Production located in Poland
Customers around the world

Challenge

One store for a brand that sells worldwide

Cumulus needed a new e-commerce platform for a fast-growing brand that sells around the world. The store had to reflect the spirit of the brand, its philosophy and the values of the people behind it.

It also had to launch in many markets at once and handle orders, payments and logistics without manual work.

A fully custom store design
Launch in many markets at the same time
Payments, logistics and ERP connected

Product categories in the Cumulus store: sleeping bags, clothing, hammocks, shelters and mattresses

Diagnosis

Personalisation had to work online too

Production in Poland lets Cumulus adapt sleeping bags to each customer. The store had to offer the same freedom online: a configurator in which a customer sets every option of a down sleeping bag.

Behind it, each individual order had to flow into order management and production without retyping.

Down sleeping bags configured by the customer
Individual products in order management
Order processes analysed and modelled

Delivery

From strategy to a launch in every market

LemonMind worked on the project from the business analysis to the launch: strategy, order processes, interaction design, the store and its tools, the ERP integration and advice on the server infrastructure.

01
Business analysis
Business analysis, competitor benchmarking and a digital commerce strategy.
02
Order process modelling
Order handling analysed and modelled, with proposals to make it simpler and faster.
03
Interaction design
A complete interaction design, including the product configuration tools.
04
Online store
The online store, with a design of its own.
05
Configurator and orders
Configuration tools for down sleeping bags and tools for managing individual orders.
06
ERP and infrastructure
Integration with the ERP system and advice on the server infrastructure.

Result

One store for all markets, launched at once

The cooperation produced a modern international online store at the centre of the Cumulus e-commerce strategy. The platform handles the company's sales around the world.

The store went live in all markets served by Cumulus at the same time, in several languages and currencies, with payments and logistics providers connected.

Solution

An online store with a sleeping bag configurator

In the Cumulus store, a configurator lets customers adapt a down sleeping bag fully to their needs, and order management tools take individual products through to production. The store is integrated with payment systems, logistics providers and the ERP system.