Asset structure and taxonomy
Categories, asset types and naming rules that match your range, teams and channels.
Digital assets linked to product data.
Images and documents linked to products, with metadata, ready for every channel.
When you need a DAM
When images and documents live outside your product data.
Product materials often sit on shared drives, in team folders and in the systems of individual channels. Without a link to the products, it is hard to tell which version is current and which content should go to which channel.
- Images, data sheets and manuals are scattered across drives, folders and systems.
- Nobody knows which file version is current and approved for publishing.
- Each channel needs different formats, sizes or variants of the materials.
- Links between files and products are maintained by hand.
- Catalogues and documents are built by copying materials from many places.
Product data in numbers
10M+ SKUs in our clients' systems.
Figures from our own projects and the Pimcore partner directory.
- 10M+SKUs in our clients' systems
- 35+PIM implementations
- 70+PIM and e-commerce implementations
- 300+projects delivered
- 30+experts and consultants
- 2010operating since
- Pimcore Platinum Partnerone of two Platinum partners in Poland
- Ergonode partnerand we implement Akeneo
Sources: LemonMind, November 2026 · Pimcore partner directory, 4 Nov 2026
How it works
Files in one place, linked to products.
Teams and suppliers add files to the DAM. The PIM links them to products, so every channel gets the right images and documents.
Sources
Photo studio
images, video, packshots
Suppliers
data sheets, manuals, certificates
Shared drives
files from folders and old systems
into the DAM
Assets
DAM
one library with metadata and versions
- metadata
- versions
- permissions
- formats
assets
Product data
PIM
assets linked to products and variants
published to
Channels
- Online store
- B2B portal
- Marketplaces
- Catalogues
Do you know which file is the current one?
We look at where your materials live today and how they reach the channels.
Scope
What a DAM implementation covers.
We design the DAM as part of your product data architecture, not as a separate file store.
Metadata and product links
Assets described with metadata and linked to products, variants and documentation.
Variants and publishing formats
File versions prepared for channels, markets and formats, without making copies by hand.
Workflow, versions and permissions
Roles, approvals, versioning and access to materials for each team.
Integrations and distribution
Assets delivered to e-commerce, portals, catalogues and other publishing channels.
Migration of existing assets
An inventory, clean-up and move of your files together with their metadata and product links.
How we work
From scattered files to orderly publishing.
- 01
Asset and process inventory
We look at where materials are created and stored, who uses them and how they reach the channels.
ResultA map of assets, sources and publishing processes. - 02
Asset and relationship model
We design the structure, metadata, variants and links to the product data model.
ResultAn agreed DAM model and governance rules. - 03
Implementation, integrations and migration
We configure the platform, build the integrations, then move and validate the assets.
ResultAssets in one place, linked to products. - 04
Launch and growth
We prepare the users, start the processes and plan further channels and automation.
ResultA working publishing process and a roadmap.
Case studies
Digital assets in product data projects.
Projects where DAM materials and product data work in one environment: from automated catalogues and documentation to a central hub for product data and presentation.
Automated catalogues
Marcopol
A solution integrated with Pimcore that automates the ToolsWorld catalogue, safety data sheets and declarations of conformity from central product data.
Read case study
PIM, DAM and e-commerce hub
Ceramika Paradyż
A central hub for product data and presentation, built on Pimcore.
Read case studyFAQ
Before we organise your digital assets.
How is a DAM different from a network drive or cloud folders?
A DAM describes assets with metadata, links them to products, controls versions and permissions, and prepares variants for each channel. A drive stores files, but it cannot tell you which version is current or where it should be published. More in how a DAM system helps a manufacturing company.
Does a DAM have to be a separate system?
Not always. Some platforms, Pimcore for example, combine PIM and DAM in one environment. The choice depends on the volume of assets, your processes, the integrations and the architecture of the whole solution.
How does a DAM connect to product data?
Assets are linked to products, variants and documentation through relations in the data model. Channels then receive the product data together with the right materials, with no manual matching of files.
Can you move our existing assets into a DAM?
Yes. We start the migration with an inventory and an agreed structure and metadata. Then we clean up the files, rebuild their links to products and validate the result before launch.
Does a DAM help with catalogues and documentation?
Yes. When assets and product data work in one environment, documents can be generated without retyping information. One example is our project for Marcopol, where the catalogue and documentation are generated from central product data.
Who looks after the assets after launch?
Your team, with the roles, approvals and permissions we set up together. If you want help afterwards, managed product data operations can cover the DAM as well.
Olgierd MrozikCEO, LemonMind
Start with an inventory
Let us look at how to organise your digital assets around products.
In a short consultation we look at where your materials are today, how they reach the channels and which DAM model suits your organisation.
30 minutes. Google Calendar opens in a new tab.
- 2010 founded
- 300+ projects
- 70+ PIM and e-commerce implementations